100% Pure New Zealand 2024
Role: Art Director / Copywriter
SMP
New Zealand has something for everyone.
100% Pure NZ wanted to reach DINKS (Double Income No Kids) with a tourism commercial designed to generate interest for all sorts of people by showcasing the various activities and appeals New Zealand has to offer.
SOLUTION
The big idea was to send the message to the target audience that no matter what interests they hold, New Zealand has it all covered. A variety of activities and places could be shown to reinforce this message.
EXECUTION
The video would be created by compiling various clips of footage from New Zealand and showcasing a diverse range of experiences, with captions over each to provide a narrative for the viewer. The audio included helps to provide a sense of wonder and intrigue and to keep people interested in the message of the video.
ANALYSIS
The commercial delivers the essence of the message, but there is scope to make it more engaging and to showcase a wider range of activities to really make the target audience feel like no matter how they like to spend their time, New Zealand is a great option.
Some of the copy used in the captions could be more engaging or persuasive.
Video advertisement for 100% Pure New Zealand.